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What We Do
What We Do

We collaborate closely with organisations to understand their goals, identify barriers, and co-create tailored improvement programmes that deliver real impact.

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Our work is built on real-world experience across industries including manufacturing, aerospace, services, hospitality, tourism, and the public sector.

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We empower organisations across Ireland to build a competitive advantage in a global marketplace.

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Explore our Resources to find the tools, insights, and expertise that drive real change.

Most UK Businesses Have the Data. But Are They Using It to Make Better Decisions?
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New research highlights a significant gap between having data and using it to generate insight. 

Businesses have access to more data than ever before. But having data and making effective use of it are two very different things. 

New findings from the UK Government’s Business Data Survey 2026 highlight the scale of the opportunity. The survey found that 86% of UK businesses handle digitised data, rising to 93% among businesses with employees

Yet only 25% of businesses that handle digitised data say they analyse it to generate new insights or knowledge. 

The gap is particularly striking in sectors such as manufacturing, construction and energy. Only 12% of manufacturing businesses and 11% of businesses in mining, energy and water reported analysing data to generate new insights or knowledge.

From data to insight 
The findings raise an important question for organisations: 


If your business already has the data, are you using it to understand what is happening – or to decide what happens next? 

Most organisations routinely use data to report performance. 

– Sales increased. 
– Costs fell. 
– Productivity changed. 
– Quality improved. 
– Customer complaints reduced. 

This information is important. But it primarily tells us about the past. 

The greater opportunity is to use data to identify emerging trends, risks, opportunities and relationships – and to give people better evidence for the decisions they need to make now. 

The AI opportunity makes this even more important 

The need to build these capabilities is becoming more urgent as artificial intelligence becomes increasingly accessible.

In Ireland, the latest Central Statistics Office data shows that 20.2% of enterprises were using AI in 2025, up from 15.2% in 2024. More than a quarter of Irish enterprises were also using transaction records for data analytics. 

In the UK, the latest Office for National Statistics analysis shows that businesses are most commonly developing AI capability by training or retraining existing employees. Yet only 11% of businesses with 10 or more employees reported that more than half of their workforce had received AI-related training

This points to an important distinction. 

AI can process enormous amounts of information. It can identify patterns, summarise information and support analysis. 

But it does not remove the need for people who can ask whether the underlying data is reliable, understand what the information means, challenge the conclusions and decide what action should follow.

Technology can accelerate analysis. People still need the capability to turn analysis into good decisions. 

Building the capability to use data 

For organisations looking to become genuinely data-driven, the challenge isn’t necessarily collecting more information or investing in more sophisticated technology. 

It is developing the capability to turn: 

Data → Insight → Decision → Action 

That means helping people understand the data available to them, ask better questions, recognise meaningful patterns and use evidence confidently within their own roles. 

At the Centre for Competitiveness, our tailored Data Literacy Programme helps organisations develop these practical capabilities, connecting data skills to real business challenges and decision-making. 

Your data tells you what happened. Can it help you decide what’s next? 

We explore this question in more detail in our latest Knowledge Hub article: 

“Your Data Tells You What Happened. Can It Help You Decide What’s Next?” 

Is your organisation using data to report performance — or to shape what happens next? 

Talk to us about our tailored Data Literacy Programme. Contact us.

Read more about the 2026 Business Data Survey
Barbara Barbara
3rd Aug 2026