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    • Get 'China Ready' | China Outbound Tourism Research Institute
    The China Outbound Tourism Research Institute (COTRI) is helping clients to forge profitable relations with Chinese customers, as well as fostering the growth of Chinese outbound tourism.

    The COTRI Process

    The Get 'China Ready' programme, delivered by Centre for Competitiveness as Ireland's COTRI Country Partner, is a bespoke programme that will provide your business with the tools to both attract and appropriately ‘welcome’ Chinese visitors.

    Our programme is certified by COTRI, (China Outbound Tourism Research Institute), the world's leading independent research institute for Chinese outbound tourism and recognised by Tourism NI, Fáilte Ireland and Tourism Ireland.

    Our training & certification helps Hotels, Restaurants, Coach Tour Companies and Tourist Destinations, Activities and Products to position themselves at the forefront of the biggest global outbound tourism source market by understanding the different market segments, adapt products and services and by communicating the special attention given to the market by Chinese tour operators.

    It will also provide access to a networking partnership that offers exclusive benefits designed to promote your travel business in the Chinese marketplace.

    It is designed for individual organizations- or groups of enterprises within a destination- and targets management and front-line staff to develop their awareness and competences so that they can create and manage a special ‘Ireland Welcome’ for the Chinese Tourist. 

    Guiding Principles

    • Ensure organisations build a solid foundation of market knowledge to help them maximise the success of their marketing and sales initiatives.
    • Help clients forge profitable relations with Chinese customers as well as foster the growth of Chinese outbound tourism.
    • Enable organisations to position themselves at the forefront of the biggest global outbound tourism source market by understanding the different market segments.

    Recognition

    The ‘Chinese Welcome Certificate’ is accredited by COTRI and delivered by the Centre for Competitiveness.

    To learn more about how the COTRI process can benefit your organisation, download our flyer or contact us.

    Value Proposition

    • Training and Accreditation will help employees at all levels to better understand the Chinese visitor and ensure their needs are met.
    • The programme is certified by COTRI, the world's leading independent research institute for Chinese outbound tourism.
    • Learn to successfully adapt products and communicate the special attention expected by Chinese tour operators and self-organised travellers.
    • Obtain vital insights into this increasingly important market.
    • Gain access to a networking partnership that is designed to promote your travel business in the Chinese marketplace.